Ways to Measure SEO Success

Every business owner who invest money on the creation of their website and its optimization want to know, whether they are getting good return on investment. SEO experts need to know the concrete numbers of the audience who are visiting your site to know that whether they should invest more in optimization. But the question is how you will get to know these numbers. In this article, it is discussed about the indicators which will help both business owners & SEO experts to know the effectiveness of their optimization campaign.


There are many reasons why one should measure SEO efforts. Here are few of them:

  1. To stay competitive.

  2. To ensure that time and money which you are spending on optimization or SEO is working.

  3. To make it clear, how much you are spending to management, clients etc.

Here are some of the key performance indicators which should be considered to measure the effectiveness of SEO campaign:

  • Traffic

  • Conversions

  • Rankings

 These indicators will not only help you to measure your performance but will also help you to improve your campaigns.

  • Traffic: Measuring the quality and volume of traffic is essential to measure the effectiveness of your SEO campaign.

  • Traffic volume: Traffic volume is basically the number of visitors who visited your website. The amount of traffic depends on the size of audience you are targeting. You must consider the number of unique visitors not the repetitive visitors.

  • Traffic Quality: It is trickier to measure the quality of traffic as it requires more careful analysis. Few metrics that can be used to determine the traffic quality are:

  • Pages per visit

  • Bounce Rate

  • Average Visit Duration

Reviewing these metrics, if you find that number of pages viewed per visit is low, the bounce rate is high, average time spend by the visitors on the website is low, then the reason behind this may be the designing or development of website or the type of traffic delivering from your keywords.

Conversion rate: Conversion rate is the rate by which the visitors on the website are converting into customers. You track your visitors by opting various conversion techniques like quote requests, phone calls, contact requests, appointment requests etc. It is imperative to distinguish between conversions from organic search and conversion from other sources.

It is essential to note that all the visitors are not ready to buy, but neglecting these visitors is a big mistake. These types of conversions can be considered as social shares, newsletter subscription, whitepaper downloads etc indicates they are interested in what you are offering. These conversions are also a quality traffic indicator. By this conversion tracking, you will come to know which of the keywords are yielding these conversions.

Return on investment: Tracking the monetary value of your conversions, will help you to determine the return on investment (ROI) of your optimization campaign. On the basis of this ROI, you can determine lifetime value of the customers i.e. the expected profit you will receive from your customers over lifetime. If you only measure the initial purchases of the customers and not take into account the future purchases by those visitors, then the return on investment you are depicting or determining can be inaccurate.

Conclusion: Tracking these key performance indicators will not only allow you to measure your SEO efforts but will also help you to take the right decisions for the success in future. There are many tools available online, which will help you measure volume of traffic, analysis of keywords and many other things that will help you to know the success of your business.

Myself Emma Alice Working as a content writer with SEO Rank Smart, A SEO Company. Every business needs to grow in Internet Marketing and for this purpose they are Hire SEO experts who works for their website or for it’s promotion. Emma also wants to share her experience by her writing skill.

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