Search marketing is without a doubt one of the fastest moving industries of our generation. With this in mind, search marketing professionals need to be working on the go with access to the best technology at all times in order to be at the top of their game. Here are the top 5 must haves for search marketers in order to make sure you’re a cut above the rest:
1) Moz keyword tool
One of the best tools of the trade is the Moz keyword tool. This helps to make sure that you’re using the right terminology to get better search volumes. The Moz tool is super easy to use and means that you can quickly and easily learn what the right words and phrases are to make sure that your content ranks higher and how difficult it will be to get high rankings by using those particular words and phrases.
BuzzSumo is an amazing tool for search marketers which allows users to find influencers, see what’s trending and analyse content and domains to produce better search marketing. You can use BuzzSumo to see what content competitors are producing that’s working and work out what’s not working in order to improve your own output.
3) Reliable broadband
One of the most crucial things every search marketer needs is a reliable broadband connection to ensure they can get online at all times. With a superfast resilient connection like Fibreline offers, you can be sure that your internet connection won’t let you down.
4) Decent laptop
Investing in a reliable laptop is an essential for every marketer. Your laptop needs to have all the best technology installed to ensure that it’s both quick and efficient with all the programmes you need to produce the best work possible. The best laptops tend to be smaller and lightweight so that you can easily transport them around with you in cars or trains for getting some work done on the go.
5) Fresh content
One of the most essential tools a search marketer needs is the ability to produce fresh, unique content. By hiring skilled freelance writers you’ll be able to ensure that the content you’re putting out there is top quality and achieves its purpose. Alternatively, you could focus on improving the originality of your own content by focusing on new ideas and thinking up original marketing campaigns.
Every successful search marketer needs these 5 must haves working together in order to get ahead in the digital marketing game.