Everyone is looking for a way to give their business the edge. In this market, there is competition at every juncture, as the amount of work has begun to dry up. As a startup operating in one of the most harsh business environments on record, you should be striving to make an impression at every opportunity. As a social media company, the onus is very much on you to prove that you can engage with online traffic and draw them into prolonged patterns of engagement. What better way to establish this than through your site?
Your website will often be the first point of contact for much of your prospective business. Where once you would be relying on meeting people in-person, you now have to present a concise but compelling summary of your business. You should be looking to give any prospective client all of the information that they could possibly want. But you should avoid crowding them or oversaturating their experience. And you should be looking to do all of this while also standing out from the crowd.
There are plenty of ways that you can do this. First of all, you should be thinking about how to reduce your website to the bare essentials. A website is now akin to an online business card. Yes, it should have ways of finding out more information about your company. But it should also work as a smooth and compelling introduction to your products or services.
In order to achieve this, you should have a website that immediately presents all of the essential information to your reader. Many sites nowadays will have a progressive story as you scroll down through the page, introducing more detailed information as you move on. This can be a great way to gradually draw people into a greater level of engagement with your website.
You might also think about interactive media on your site. By making someone get involved with your site, you are often spurring on some sort of engagement beyond simple browsing. But you should always be careful, as poorly designed interactive devices will often put off readers.
The most basic building block of any good website is good design. Of course, you should be thinking about hiring a web designer and a graphic designer in order to create a cohesive vision for your site. With so many tools out there, it can be tempting to have a go at it yourself, but it really is worth paying a little extra for the professional touch. Your logo will also be important in this regard, and there are plenty of ways to access logo design in Melbourne that could help you out.
The most generally helpful advice that you will be given in this regard is to think about the user first. Their needs are what should be driving your design. If you can prove that you put the customer first on your website then you will have them convinced that they will also come first in your business.